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Article: MIDEA'S MICROWAVE OVEN EXPORT JUMPED IN MARCH
- Article from:
- AsiaInfo Services
- Article date:
- June 2, 2005
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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AsiaInfo Services
06-02-2005
Midea's Microwave Oven Export Jumped in March
CHINA, Jun 02, 2005 (SinoCast via COMTEX) -- In March, the microwave oven export at Midea, a leading home appliances producer in China, jumped dramatically.
It exported 701,625 ovens, a year-on-year soar of 271.54 percent, which is over ten times higher than the average industry level of 23.34 percent.
Something all insiders have in common is that Midea's sharp export in March has reflected the great power of Midea's "ValueWar" strategy.
Since it launched the strategy in early 2005, Midea has successfully curbed price war in the microwave oven industry and brought this industry into positive development path. ...