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Article: Ad pages soar at Martha Stewart's flagship magazine: CEO
- Article from:
- AP Worldstream
- Article date:
- June 7, 2005
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AP Worldstream
06-07-2005
Dateline: NEW YORK
Advertising at Martha Stewart Living Omnimedia Inc.'s flagship magazine continues to see a strong recovery since the home-design diva got out of jail, Martha Stewart Living Chief Executive Susan Lyne said.
The number of ad pages at Martha Stewart Living is expected to show a gain of 40 percent in the second quarter, with revenue posting an even stronger increase, Lyne told investors at a Deutsche Bank media and telecom conference that was broadcast on the Web.
The latest projection comes on the heels of a forecast in May for a 35 percent increase, which was up from a previous projection of a 30 percent gain.
Lyne said that she is "very optimistic" ...
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