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Transcript: Interview: Jonah Bloom of Advertising Age discusses General Motors
- Article from:
- NPR Weekend Edition - Sunday
- Article date:
- June 11, 2005
- Author:
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JENNIFER LUDDEN
Weekend Edition - Sunday (NPR)
06-11-2005
Interview: Jonah Bloom of Advertising Age discusses General Motors
Host: JENNIFER LUDDEN
Time: 8:00-9:00 PM
JENNIFER LUDDEN, host:
When General Motors announced its huge layoffs this week, it might have come as a surprise to anyone who'd caught the company's one-week-old ad campaign. It showed happy GM employees telling consumers how their employee discount on GM cars would soon be available to everyone. Was this just unfortunate timing? What happens when announcements from the board of directors or the CEO are different from the message the company's advertisers are trying to get across? Jonah Bloom is the executive editor of ...
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