Article: No Time to Lose for Ruby Tuesday


AP Online
08-11-2005
Dateline: DES MOINES, Iowa
When Sandy Beall named his first restaurant "Ruby Tuesday" after the popular Rolling Stones song, he probably didn't pay much attention to these lyrics:

"There's no time to lose, I heard her say"

"Catch your dreams before they slip away"

Today, those words seem to synthesize the casual-dining chain's challenge. With average sales slipping away for the past year and earnings down, Ruby Tuesday Inc. faces significant hurdles as it scrambles to catch up with the competition.

"Sixty-eight percent of the people out there aren't even aware of Ruby Tuesday," Chief Executive Beall has admitted _ apparent evidence that his decision years ago to eschew ...

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