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Article: Baby bulge creates a new niche As obesity concerns grow, marketers alter their recipe
- Article from:
- International Herald Tribune
- Article date:
- September 12, 2005
- Author:
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Doreen Carvajal
International Herald Tribune
09-12-2005
Rare are the moments when children gather eagerly around a wicker basket of groceries to ogle a vine-ripened tomato or a fat white potato.But strange things are happening at the dawn of the battle of the baby bulge. Around the world, new afternoon children's television shows are emerging that are designed to make basic nutrition and eating your peas captivating.FremantleMedia, which rolled out the ''Pop Idol'' talent show format to more than 30 countries, is now trying to achieve the same global phenomenon with ''Planet Cook.'' But don't call it a cooking show. The creators of this breathless 20-minute fantasy set on an island ...
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