Article: COMMENTARY: New logo a no-go for Kansas

Nate McGinnis
University Wire
09-20-2005
(University Daily Kansan) (U-WIRE) LAWRENCE, Kan. -- The University of Kansas is in the midst of a visual face-lift. At the helm of this revamping is the University of Kansas' integrated marketing plan, which aims to better-tell the success story of the university and unify the visual message presented to outside sources. The most noticeable change resulting from the campaign is the new KU logo in the Trajan typeface.

According to the integrated marketing plan's Web site, one of the overall goals of the new logo and marketing campaign is "to do a better job sharing with our best college-bound students the strength and value of KU." The question then ...

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