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Article: BUSINESS TAPS PODCASTS
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- October 9, 2005
- Author:
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MARTHA McKAY, STAFF WRITER
The Record (Bergen County, NJ)
10-09-2005
BUSINESS TAPS PODCASTS -- Technology adapts to aid bottom line
By MARTHA McKAY, STAFF WRITER
Date: 10-09-2005, Sunday
Section: BUSINESS
Edtion: All Editions
Biographical: TOM ONDER
Alone in a conference room, Tom Onder spoke into a tiny recording device.
Fiddling with the digital controls, the Princeton bankruptcy lawyer re-recorded when he stumbled over a phrase.
Later that day, his 10-minute talk on commercial landlords and tenant bankruptcy became Podcast No. 12.
Onder's firm, Stark & Stark, is one of a small but growing number of businesses around the nation using podcasts as a way to drum up business.
At their most basic, ...