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Article: Beverly Hills has cachet; its shield is another story
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- November 24, 2005
- Author:
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BOB POOL, Special from the Los Angeles Times
The Record (Bergen County, NJ)
11-24-2005
Beverly Hills has cachet; its shield is another story -- Effort to market symbol sputters
By BOB POOL, Special from the Los Angeles Times
Date: 11-24-2005, Thursday
Section: NEWS
Edtion: All Editions
BEVERLY HILLS, Calif. - Break out the swords and battle-axes. And don't forget the shields. The fight that's brewing in Beverly Hills, in fact, is about shields.
Officials are trying to make money off the iconic brown "Beverly Hills" signs that mark its city limits. But to the dismay of some, revenue has been thinner than a millionaire's trophy wife.
That is provoking debate among leaders in the city of designer ...