Article: Analysis: Women turn to online rentals for handbags

RENEE MONTAGNE
Morning Edition (NPR)
12-05-2005
Analysis: Women turn to online rentals for handbags

Host: RENEE MONTAGNE
Time: 10:00-11:00 AM

RENEE MONTAGNE, host:

Fashion handbags are now a $5 billion industry, and a growing number of women are renting bags instead of buying them. For the price of a single designer bag, women can rent a year's worth. NPR's Wendy Kaufman reports that online vendors are leasing everything from a $2,000 Fendi spy bag to a $350 bag for diapers.

WENDY KAUFMAN reporting:

To understand the handbag rental market, just think of the movie rental company, Netflix. That company's business model has been adapted to designer handbags. Thousands of fashionistas now ...

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