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Article: Electronic Arts' big buy $680 million for maker of cellphone games
- Article from:
- International Herald Tribune
- Article date:
- December 10, 2005
- Author:
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Matt Richtel
International Herald Tribune
12-10-2005
The largest purchase ever by Electronic Arts, a $680 million deal to acquire Jamdat Mobile, which makes games to be played on cellphones, signifies an aggressive move into the relatively new business.Thus far, some of the biggest players in the fledgling mobile games market have been small start-ups, but the union of Jamdat and Electronic Arts is expected to create a formidable new competitor, Wall Street analysts said.Some say the category will boom as handsets become more sophisticated and allow for more elaborate graphics and intricate games, and as consumers get more comfortable with the mobile device as an entertainment ...