Transcript: Analysis: Wonder Bread struggles to stay afloat

STEVE INSKEEP
Morning Edition (NPR)
12-27-2005
Analysis: Wonder Bread struggles to stay afloat

Host: STEVE INSKEEP
Time: 10:00-11:00 AM

STEVE INSKEEP, host:

And it's time for business news. For the makers of Wonder Bread, the wonder years are over.

(Soundbite of commercial)

Unidentified Man #1: (Singing) Just a little slice of America...

Unidentified Man #1 and Children: (Singing) ...Wonder Bread.

Unidentified Man #1: (Singing) Just a part of life in America...

Unidentified Man #1 and Children: (Singing) ...Wonder Bread.

INSKEEP: That's a commercial from the decades when white Wonder Bread was a symbol of wholesome goodness. It certainly was if you grew up in the Midwest. It was a ...

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