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Article: ITV extends ITV Local trial
- Article from:
- Internet Business News
- Article date:
- January 12, 2006
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Internet Business News
01-12-2006
UK-based broadcaster ITV plc (LSE:ITV) announced on Wednesday (11 January) that it is to extend its trial of local broadband television in Brighton and Hastings, UK, until April 2006.
The free broadband television service, which launched as a trial in October 2005, reportedly includes news, weather, documentaries and movies as well as viewer-generated content including videos and adverts. The aim of the trial is to enable ITV to assess the demand for ultra-local content and information using high-speed streams delivered over the Internet, the company claims.
According to the company, the ITV Local ...