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Article: The thing about MOZART

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The Record (Bergen County, NJ)
Article date:
January 22, 2006
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JIM BECKERMAN, Staff Writer
The Record (Bergen County, NJ)
01-22-2006

The thing about MOZART -- Classical culture worships him, pop culrure digs him
By JIM BECKERMAN, Staff Writer
Date: 01-22-2006, Sunday
Section: ENTERTAINMENT
Edtion: All Editions

Rock me, Amadeus.

Also, wine me. Dine me. Entertain me at the movies. Gratify my sweet tooth, and raise my child's IQ by 8 to 9 percentage points.

"Amadeus" means "beloved of God," but it's pop culture that really loves Wolfgang Amadeus Mozart, born 250 years ago this Friday. Alone among classical composers, he's become a brand name, an industry, a religion.

"People have been marketing his image for a long time," says George Preston, music director of ...

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