Article: Younger Buyers Fuel Vera Bradley's Growth

ASHLEY M. HEHER, AP Business Writer
AP Online
04-24-2006
Dateline: FORT WAYNE, Ind.


A display of handbags in the showroom at the Vera Bradley facility in Fort Wayne, Ind., Friday, April 7, 2006. Sales have climbed 30 percent each of the past five years, thanks in part to a recent surge in popularity among teenagers and college students. (AP Photos/Michael Conroy)

Inside a bustling warehouse, new hires at Vera Bradley Designs practice stitching paisley placemats and pink coin purses in patterns with names like Petal Pink and Chelsea Green. Nearby, others slice swatches of bold pink, blue and green quilted fabric destined to become handbags, purses and luggage.

With 200 employees and another ...

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