|
|
Article: Microsoft hopes for online advertising advantage
- Article from:
- AP Worldstream
- Article date:
- May 2, 2006
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
|
ALLISON LINN, AP Business Writer
AP Worldstream
05-02-2006
Dateline: SEATTLE
No one can quite agree on whether Microsoft Corp. held its first online advertising summit in a conference room or a cafeteria, but what everyone does remember is how little attention was paid to the field just seven years ago.
This year, Microsoft is expecting 700 people at its annual MSN Strategic Account Summit, which comes as even the most skeptical advertisers are realizing the potential _ some might say necessity _ of hawking their goods online.
But although the field is hot, Microsoft has plenty of work to do as it tries to persuade advertisers to go with its services, particularly when pitted against market ...