Article: Vic: Freebies cost consumers in the end


AAP General News (Australia)
06-20-2006
Vic: Freebies cost consumers in the end

MELBOURNE, June 20 AAP - Consumers can't resist a freebie when they see one - but it
could end up costing them in the long run.

Almost 60 per cent of consumers who take part in free trials of services feel obliged
to purchase the service afterwards, new research shows.

Monash University surveyed 400 people online to test how they would respond to offers
of four different free and discounted services, including massages and gym classes.

Marketing researcher Kay Laochumnanvanit said many of those who responded to the free
offers felt obliged to reciprocate the gesture afterwards.

"Participants' reaction to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!