Article: DISNEY TO GRAB SHARES OF CHINA MOON CAKE MARKET


AsiaInfo Services
06-26-2006
Disney to Grab Shares of China Moon Cake Market

BEIJING, Jun 26, 2006 (SinoCast via COMTEX) -- The US Disney is in talks with China's foodstuff makers planning to participate in the Chinese moon cake market during mid-autumn festival in July.

Disney is reviewing four major cake product makers in Beijing and Shanghai, such as Beijing Daoxiangcun Foodstuff Group, Holiland and Croissants de France, and then will pick two of them respectively from the two cities to make moon cakes as OEMs, supplying markets in northern and southern China.

Cayie International Group, who has been licensed by Disney's marketing operations in China, plans to design over 20 models of moon ...

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