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Article: Secret Recipe expands to NZ, India
- Article from:
- New Straits Times
- Article date:
- July 7, 2006
- Author:
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Ooi Tee Ching
New Straits Times
07-07-2006
Secret Recipe expands to NZ, India
Byline: Ooi Tee Ching
Edition: Main/Lifestyle
Type: Company
SECRET Recipe Cakes & Cafe Sdn Bhd, which already has 120 outlets in South-East Asia, is reaching out to New Zealand and India through franchising.
"The fastest way to expand without huge upfront capital is by franchising," managing director Steven Sim said.
"It takes a year to fully evaluate the market potential in a country and find the right business partner. The master franchisee has to share the Secret Recipe's vision," he said, adding that RM1 million investment is needed to set up a central kitchen in a country.
"Our master franchisees will set ...