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Article: A misreading in India Pesticide allegations trip up Coke and Pepsi
- Article from:
- International Herald Tribune
- Article date:
- August 23, 2006
- Author:
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Amelia Gentleman
International Herald Tribune
08-23-2006
When allegations of pesticide contamination were published on the front pages this month in India, Coca-Cola and PepsiCo executives were breezily confident that this was a crisis they could handle.But three weeks later, they are still struggling to win back the confidence of consumers. Partial bans on their products remain in a quarter of India's states, and a complex legal battle to overturn them is only just beginning. The companies acknowledge that, because of their own miscalculations, things have not gone smoothly.Coke and Pepsi stumbled badly in their response to the pesticide allegations: they underestimated how quickly this ...