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Article: Sony Electronics Selects BBDO New York and 180 as U.S. Creative Agency-of-Record
- Article from:
- Wireless News
- Article date:
- October 6, 2006
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Wireless News
10-06-2006
Sony Electronics Selects BBDO New York and 180 as U.S. Creative Agency-of-Record
WIRELESS NEWS-October 6, 2006-Sony Electronics Selects BBDO New York and 180 as U.S. Creative Agency-of-Record (C)2006 10Meters - http://www.10meters.com
Sony Electronics has announced BBDO New York and 180 will serve as its creative agency-of-record for marketing communications needs.
Dubbed "Team Sony," the alliance will develop integrated strategies, programs and marketing materials for Sony Electronics' core products.
"The partnership gives Sony Electronics a unique opportunity to work with some of the industry's most creative minds," said Mike Fasulo, chief marketing officer, ...
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