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Article: Some aren't buying 'Cyber Monday' Online retailers differ on amount of purchasing after holiday
- Article from:
- International Herald Tribune
- Article date:
- November 24, 2006
- Author:
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Louise Story and Michael Barbaro
International Herald Tribune
11-24-2006
Petco.com will offer 25 percent discounts, Barnesandnoble.com will give away a travel bag for every $75 purchase and Adidas.com will waive shipping fees Monday, which is widely described as the biggest day of the year for U.S. online merchants. But is it? The aggressive marketing tactics, including gifts with purchase, have set off a lively debate in retailing about the significance of Cyber Monday, as U.S. retailing insiders have named the Monday after the Thanksgiving holiday, which always falls on the third Thursday of November. The data from 2005 tell two stories. More consumers visited online retail sites on ...