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Article: NT: Kakadu taken to the world in advertising blitz
- Article from:
- AAP General News (Australia)
- Article date:
- January 31, 2007
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AAP General News (Australia)
01-31-2007
NT: Kakadu taken to the world in advertising blitz
By Tara Ravens
DARWIN, Jan 31 AAP - The first campaign to sell Kakadu National Park to the world has
been unveiled in a bid to stop sliding visitor numbers.
Northern Territory Tourism Minister Paul Henderson said today the $1.5 million advertising
blitz was a chance to "reposition Kakadu in the international market".
It comes on the back of a 2005 report which found tourist numbers to the national park
had dropped to 167,000 a year in 2001 partly because of a lack of strategic promotion.
"It was neglected for many years and this is the first time there's been a globally
coordinated ...