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Article: CIMB: Rebranding exercise in second wave
- Article from:
- New Straits Times
- Article date:
- March 10, 2007
- Author:
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Marina Emmanuel
New Straits Times
03-10-2007
CIMB: Rebranding exercise in second wave
Byline: Marina Emmanuel
Edition: Main/Lifestyle
Section: Business Times
Type: Company
A TOTAL of 38 Southern Bank Bhd (SBB) and Bumiputra-Commerce Bank Bhd (BCB) branches in Penang will be rebranded to CIMB Bank and CIMB Islamic by the end of next month.
This move is part of the second wave of a rebranding exercise that began in September 2006 following the launch of the new "CIMB Bank" brand.
"With SBB and BCB branches combined, we have the largest network of branches catering to over 250,000 individual and business customers in Penang," CIMB head of consumer sales and distribution Sulaiman Mohd Tahir said ...