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Article: AXA Affin to build lasting relationship with customers

Article from:
New Straits Times
Article date:
April 7, 2007
Author:
Copyright

Rupinder Singh
New Straits Times
04-07-2007
AXA Affin to build lasting relationship with customers
Byline: Rupinder Singh
Edition: Main/Lifestyle
Section: Business Times
Type: Company

AXA Affin Life Insurance Bhd wants to be recognised as the largest financial protection and wealth management solutions provider by boosting its brand name here.

Only in its first year of operations, the insurer is banking on its global brand name, AXA, by adopting a unified brand strategy.
"Globally, we observe one brand strategy - anywhere and whatever the activity.

"Whether we are in general or life insurance business, we do not create sub-brands nor do we brand ourselves differently in different markets," ...

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