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Article: Brands a tonic for Cerebos growth plans
- Article from:
- New Straits Times
- Article date:
- April 14, 2007
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New Straits Times
04-14-2007
Brands a tonic for Cerebos growth plans
Edition: Main/Lifestyle
Section: Business Times
Type: Company
CEREBOS (Malaysia) Sdn Bhd, a seasoned player in Malaysia's health supplement industry, is aiming for 50 per cent growth this year.
The company's flagship product, Brands Essence of Chicken, now has a tight grip on the market, with close to 80 per cent market share by selling about 15 million bottles of the health supplement yearly.
To meet the anticipated higher demand, the company is increasing production at its factory in Petaling Jaya.
Early this week it officially launched its "Stay Alert, Stay Ahead" campaign, essentially to promote the now halal-certified ...