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Article: Marketing drugs to consumers. Prescription drugs are rapidly becoming 'consumer products'
- Article from:
- Jerusalem Post
- Article date:
- April 13, 2007
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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ASHER MEIR
Jerusalem Post
04-13-2007
Headline: Marketing drugs to consumers. Prescription drugs are rapidly becoming 'consumer products'
Byline: ASHER MEIR
Edition; Daily
Section: Economics
Page: 17
Friday, April 13, 2007 -- A controversy emerged this week over US ads for pain- killer Cerebrex after Pfizer Corporation recently aired an unusually long TV ad for the drug and critics complained that the ads were misleading and should be banned.
The ad for Cerebrex is unusually informative - it is far from mere "image advertising" and included significant concrete patient information. Critics aver that by repeatedly emphasizing that over-the-counter pain relievers have the same types of dangers as ...
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