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Article: Move to step up promotion of Malaysia as MICE destination
- Article from:
- New Straits Times
- Article date:
- May 22, 2007
- Author:
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Vasantha Ganesan
New Straits Times
05-22-2007
Move to step up promotion of Malaysia as MICE destination
Byline: Vasantha Ganesan
Edition: Main/Lifestyle
Section: Business Times
Type: News
FOREIGN delegates attending meeting, incentives, conventions and exhibition (MICE) events are expected to make up 10 per cent of total arrivals and contribute 20 per cent of total tourist receipts from this year, as Malaysia promotes the MICE segment more aggressively.
This means that 2.01 million conference delegates are expected to make their way to Malaysia this year and collectively contribute some RM4.45 billion in tourism receipts and by 2009, some 2.46 million delegates will spend some RM5.39 million ...