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Article: Pensonic undergoes image makeover

Article from:
New Straits Times
Article date:
May 24, 2007
Author:
Copyright

Chong Jin Hun
New Straits Times
05-24-2007
Pensonic undergoes image makeover
Byline: Chong Jin Hun
Edition: Main/Lifestyle
Section: Business Times
Type: Company

PENSONIC Holdings Bhd, a consumer electrical appliances maker, is undergoing a corporate-image make-over to reposition its 25-year- old homegrown brand, besides drawing plans to grow its export markets.

Marketing manager Nelson Chew said Penang's Pensonic has earmarked at least RM7 milion in the coming year to May 31 2008 in an on-going facelift, initially in Malaysia where it aims to lure more young buyers like university students.
A 25-week nationwide campaign, synonymous with Pensonic's 25th anniversary this year, is due to start ...

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