Article: Site wants to sell firms on text message ads

MARTHA McKAY, STAFF WRITER
The Record (Bergen County, NJ)
06-28-2007

Site wants to sell firms on text message ads
By MARTHA McKAY, STAFF WRITER
Date: 06-28-2007, Thursday
Section: BUSINESS
Edtion: All Editions

If you thought text messaging was just a way to vote for your favorite American Idol — or a way for your teenager to exponentially increase your phone bill — think again.

There's a Mahwah-based company that sells a text messaging system designed to generate sales leads.

Here's how it works.

WirelessSalesLeads.com provides a potential business customer with a text code and number. The business then includes the code in an advertisement. For example, the words "Text 'Chevy' to 33324" ...

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