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Article: ALIBABA TAPS INTO ADVERTISING SECTOR

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AsiaInfo Services
Article date:
July 5, 2007
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AsiaInfo Services
07-05-2007
Alibaba Taps into Advertising Sector

HONG KONG, Jul 05, 2007 (SinoCast via COMTEX) -- The revenue of Alibaba Group, China's leading e-commerce company, has been mainly generated by the charge from members. Now it is mulling to enter into brand advertising market.

According to Jiang Zhiqiang, vice-president of Alibaba Group, its B2B business marched into brand advertising in March 2007 and is in the development of advertisement resources.

Jiang remarks, its advertising businesses such as finance, business trip and logistics are all services required by customers and will not affect their experiences, even can be made into value-added services of contents and ...

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