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ExactTarget Research: Mobile Email Is Growing in Popularity
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Wireless News
- Article date:
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July 17, 2007
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Wireless News
07-17-2007
ExactTarget Research: Mobile Email Is Growing in Popularity
WIRELESS NEWS-July 17, 2007-ExactTarget Research: Mobile Email Is Growing in Popularity (C)2007 10Meters - http://www.10meters.com
ExactTarget, a provider of on-demand email software solutions for permission-based email marketing, announced an in-depth study of the current state of mobile email usage.
In stark contrast to generally accepted industry perception, ExactTarget has found that today's rapidly evolving mobile user base will rarely read or act on commercial emails via mobile devices. Instead, 88 percent of users routinely review emails on a laptop or desktop after first checking via smartphones. ...
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