Article: Usable Products Study Reveals How Advertising and Voice Improve Mobile Search Experience


Wireless News
08-26-2007
Usable Products Study Reveals How Advertising and Voice Improve Mobile Search Experience

WIRELESS NEWS-August 26, 2007-Usable Products Study Reveals How Advertising and Voice Improve Mobile Search Experience (C)2007 10Meters - http://www.10meters.com

Usable Products Company recently completed an independent user experience benchmark on Mobile Search. Eighty participants evaluated three text-based and one voice-enabled mobile search solution resulting in several unexpected insights about the preferences of today's mobile search users.
Researchers were surprised that 79 percent of participants favored advertising-supported mobile search, and 37 percent felt that ...

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