|
|
Article: Usable Products Study Reveals How Advertising and Voice Improve Mobile Search Experience
- Article from:
- Wireless News
- Article date:
- August 26, 2007
CopyrightProvided by ProQuest LLC. (Hide copyright information)
|
Wireless News
08-26-2007
Usable Products Study Reveals How Advertising and Voice Improve Mobile Search Experience
WIRELESS NEWS-August 26, 2007-Usable Products Study Reveals How Advertising and Voice Improve Mobile Search Experience (C)2007 10Meters - http://www.10meters.com
Usable Products Company recently completed an independent user experience benchmark on Mobile Search. Eighty participants evaluated three text-based and one voice-enabled mobile search solution resulting in several unexpected insights about the preferences of today's mobile search users.
Researchers were surprised that 79 percent of participants favored advertising-supported mobile search, and 37 percent felt that ...