Transcript: Mitt Romney Involves Supporters in Campaign Ads

STEVE INSKEEP
NPR Morning Edition
08-31-2007
Mitt Romney Involves Supporters in Campaign Ads

Host: STEVE INSKEEP
Time 10:00-11:00 AM


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STEVE INSKEEP, host:

Okay. It worked for Doritos, so why not a presidential candidate?

Republican White House hopeful Mitt Romney is challenging supporters to create their own TV ad for his campaign. This is the latest in a series of efforts by political candidates to get their followers - if they have any - more actively involved.

NPR's Scott Horsley reports.

SCOTT HORSLEY: Mitt Romney's campaign is already using the Internet to spread his message, recruit volunteers and raise money. Romney's e-campaign director Mindy Finn says the idea ...

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