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Article: Secret Recipe scores hat-trickat Franchise Award 2007

Article from:
New Straits Times
Article date:
November 13, 2007
Author:
Copyright

Zurinna Raja Adam
New Straits Times
11-13-2007
Secret Recipe scores hat-trickat Franchise Award 2007
Byline: Zurinna Raja Adam
Edition: Main/Lifestyle
Section: Business Times
Type: Company

SECRET Recipe Cakes & Cafe Sdn Bhd was named Franchise of The Year and Homegrown Franchise of The Year at the 10th Franchise Award 2007 in Kuala Lumpur last night.

Established in 1997, the home-grown bakery has 144 outlets in Malaysia, 44 of which are whollyowned and the remaining 100 operated by franchisees.
Secret Recipe also received the Best Sales Growth Award at the ceremony. The cafe business made about RM70 million in 2006, derived from sales from principal-owned outlets as well as franchise fees.

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