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Article: New media and public relations

Article from:
New Straits Times
Article date:
November 18, 2007
Author:
Copyright

Suzieana Uda Nagu
New Straits Times
11-18-2007
New media and public relations
Byline: Suzieana Uda Nagu
Edition: New Sunday Times
Section: Learning Curve

ICT has revolutionised the language of communication, underscored the timeliness of two-way interaction and accentuated the power of message, say public relations experts.

They believe that it is only by accepting the new media that those in the public relations industry are able to cope with the challenges it poses.
The new media is defined, among others, as "all forms of computer- enhanced communication which includes some aspect of interactivity for its audience".

Stable House Partnership founder and senior partner Richard Linning ...

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