Article: Petronas brands its fertiliser `Agrenas'


New Straits Times
11-27-2007
Petronas brands its fertiliser `Agrenas'
Edition: Main/Lifestyle
Section: Main Section

ALOR STAR: Ammonia and urea fertiliser, made by Petronas in its plant in Gurun, has been gaining recognition over the last eight years from farmers in Australia, New Zealand and Thailand.

The national oil company has achieved this success despite not having a proper brand name for the product.
Confident that it could gain wider acceptance, Petronas yesterday introduced a brand name for its high-quality fertiliser - Agrenas - a combination of the words agriculture, urea and Petronas.

Officiating the event at the Petronas Fertilizer (Kedah) Sdn Bhd plant was Agriculture and ...

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