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Article: Food company gives old brands new twist
- Article from:
- The Record (Bergen County, NJ)
- Article date:
- December 3, 2007
- Author:
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JANET FRANKSTON LORIN, THE ASSOCIATED PRESS
The Record (Bergen County, NJ)
12-03-2007
Food company gives old brands new twist -- Strategy has revived many boomer faves
By JANET FRANKSTON LORIN, THE ASSOCIATED PRESS
Date: 12-03-2007, Monday
Section: BUSINESS
Edtion: All Editions
MOUNTAIN LAKES — The talking grandmother-shaped syrup bottle is back on TV commercials for Mrs. Butterworth's. The bespectacled Vlasic stork is hawking pickles again, too.
Boxes of Swanson TV dinners this year went back to their original, teal color scheme, and portion size has been reduced.
All these once-heralded labels have come under the ownership of Mountain Lakes-based Pinnacle Foods Corp., whose strategy is to ...