Article: Save-A-Lot Selects Nielsen as Marketing Information Provider

Article: Save-A-Lot Selects Nielsen as Marketing ...
Business Wire;  January 10, 2008 ;     700+ words ... ... establishing Nielsen as Save-A-Lot's ... preferred provider of marketing information for merchandising ... Until now, Save-A-Lot has ... scanning data to marketing information providers ... critical for Save-A-Lot to ...

Article: Little Rock, Ark.-Based Marketing Information Firm ...
Knight Ridder/Tribune Business News;  May 17, 2002 ;     700+ words ... ... its fiscal year on a high note. The Little Rock-based marketing information company reported net earnings of $13.4 million for the ... Acxiom's finance leader. Bloom said the opportunity to save on outsourcing has led clients to pay for Acxiom's services ...

Article: Automate your sales force. (Endpoint Marketing ...
Computer Shopper;  February 1, 1998 ;     700+ words ... ... been taken by the right people. Enter iSales. Endpoint Marketing Information Systems has changed the name and overall strategy of its ... The database contains 26 customizable fields you can use to save any type of information you need for a specific type of sales ...

Article: Metromail Opts For Innovative Opt-Out Program: Leading Direct ...
PR Newswire;  October 16, 1996 ;     700+ words ... ... LOMBARD, Ill., Oct. 16 /PRNewswire/ -- Direct marketing information leader Metromail Corporation (NYSE: ML) has become ... from that category. Clearly, direct marketers will save on resources like telemarketing, printing and postage ...

Article: Theoretical and operational marketing information ...
Review of Business;  December 22, 1989 ;     700+ words ...Theoretical and Operational Marketing Information Systems Introduction A marketing Information System (MKIS) has traditionally ... investigative tools currently utilized within Marketing Information Systems. If operational MKISs do ...

Article: Marketing information systems and strategy levels: ...
Journal of Centrum Cathedra;  March 1, 2008 ;     700+ words ... ... develops a model that integrates marketing information systems and strategy levels and ... that companies do use the four marketing information systems, although with a different ... Keywords: Strategy Levels, Marketing Information Systems, Qualitative Research ...

Article: VNU Announces a New Organizational Structure for Its ...
Business Wire;  November 19, 2003 ;     700+ words ... ... its largest business group, VNU Marketing Information, to address evolving client needs ... ACNielsen, the world's leading marketing information provider, and the creation of ... solutions for clients. "The VNU Marketing Information (MI) group today consists of ...