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Article: ABI Research: Mobile Marketing Revenue to Hit $24 Billion in 2013

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Wireless News
Article date:
January 17, 2008
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Wireless News
01-17-2008
ABI Research: Mobile Marketing Revenue to Hit $24 Billion in 2013

WIRELESS NEWS-January 17, 2008-ABI Research: Mobile Marketing Revenue to Hit $24 Billion in 2013 (C)2008 10Meters - http:// www.10meters.com

Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America, reports ABI Research.
As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video and gaming content services arrive, mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007.

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