Article: 'Quarterlife,' made-for-Web series, flops on TV

Reuters
International Herald Tribune
02-29-2008
'Quarterlife,' made-for-Web series, flops on TV
Byline: Reuters
Edition: 4
Section: FINANCE/BUSINESS

LOS ANGELES --

The highly touted made-for-the-Web drama "Quarterlife" has proved a network flop in its U.S. television debut, drawing NBC's worst ratings for its time slot in at least 20 years, Nielsen Media Research reported.

NBC had high hopes for the made-for-Internet series, a show about young adults designed to appeal to the audience group - viewers aged 18 to 49 - prized most by television advertisers. But the show's dismal performance in its prime-time appearance Tuesday threw its immediate future into doubt at the network, which is owned ...

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