Article: U.S. race gets CNN back in the game Broadcaster lifts ratings and profit

Tim Arango The New York Times Media Group
International Herald Tribune
03-06-2008
U.S. race gets CNN back in the game Broadcaster lifts ratings and profit
Byline: Tim Arango The New York Times Media Group
Edition: 4
Section: FINANCE/BUSINESS

NEW YORK --

The morning after a recent debate during the Democratic primary campaign, while both sides argued over who had come out ahead, there appeared to be at least one clear winner: CNN. The debate, broadcast by CNN and Univision, the Spanish-language network, drew 7.6 million viewers, one of the biggest audiences ever for a U.S. primary debate on a cable network.

The debate was at the University of Texas, Austin, but Jim Walton, president of the CNN ...

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