Article: Lego seeking to win over more girls A toymaker known for its plastic bricks also prepares to expand in virtual world

Article: BENCHMARK - LEGO: Far from child's play.(toy industry)
Marketing Week;  April 27, 2006 ;     700+ words ......really well - and that's it. Knudstorp joined Lego Group in 2001 as director...and posted it on the Web. Knudstorp says Lego's initial response was...space, where we can build a Lego universe and share ideas, says Knudstorp. It has patented the software...

Article: The good brick who made Lego stick together; For years, it seemed as if the iconic toy group was going to pieces. Robert Watts talks to Jorgan Vig Knudstorp, the architect of its resurgence.(Dispatches)
The Sunday Independent (South Africa);  December 24, 2006 ;     700+ words ......superbrand. But not all of Lego's staff seemed impressed by Knudstorp's pedigree. I hear you...astonishing turnaround. When Knudstorp joined Lego as head of strategy in...fixed ideas about how Lego should operate. Knudstorp launched his action plan...

Article: The good brick who rebuilt Lego For years, it seemed as if the iconic toy group was going to pieces. Robert Watts talks to Jrgan Vig Knudstorp, the architect of its resurgence
The Sunday Telegraph London;  December 17, 2006 ;     700+ words ......superbrand. But not all of Lego's staff seemed impressed by Knudstorp's pedigree. "I hear you...astonishing turnaround. When Knudstorp joined Lego as head of strategy in...the entire culture of Lego only made Knudstorp's job harder. Wandering...

Article: Lego's Knudstorp is a brick Jonathan Sibun talks to the man who has taken the iconic toy from near-bankruptcy to a happy birthday
The Sunday Telegraph London;  January 27, 2008 ;     700+ words ......58pm tomorrow, Jorgen Vig Knudstorp will allow himself a smile...mark the 50th anniversary of Lego's patent of its famous brick and Knudstorp knows more than most that...become chief executive of Lego in October 2004, Knudstrop...Three-and-a-half years later, Lego is expected to announce ...

Article: Lego's Knudstorp is a brick.(News)
Sunday Tribune (South Africa);  February 3, 2008 ;     642 words ......58pm on Monday Jorgen Vig Knudstorp allowed himself a smile of...marked the 50th anniversary of Lego's patent of its famous brick and Knudstorp knows more than most that...become chief executive of Lego in October 2004, Knudstrop...Three-and-a-half years later, Lego is expected to announce ...

Article: Lego taking back production.
Plastics News;  July 7, 2008 ;     512 words ...Byline: Bill Bregar Toy maker Lego A/S announced July 1 it will end its 2...manufacturer Flextronics International Ltd. Lego, the Bellund, Denmark-based maker of the...production costs. During the complex transition, Lego moved a huge amount of machinery hundreds...

Article: Lego to lay off 1,200 in Denmark, U.S. as part of overall restructuring efforts
AP Worldstream;  June 20, 2006 ;     700+ words ......Flextronics also is taking over Lego's factory in Kladno, in the...the group's supply line," Lego CEO Joergen Vig Knudstorp said in a statement. "This...independent toy analyst, called Lego's restructuring "an inevitable...Asia. Byrne also said that Lego suffered as it started to...chased ...

Article: Lego continuing cutbacks, outsourcing to Flextronics.(NPE2006)
Plastics News;  June 21, 2006 ;     437 words ......billion ($170 million),'' said Lego President and Chief Executive Officer Jurgen Vig Knudstorp. Lego is aiming to improve profitability...he added. In the past year, Lego has outsourced production...Flextronics' plant in Hungary, and Lego has come to know Flextronics...very professional ...

Article: Lego to cut 1,200 jobs
Deseret News (Salt Lake City);  June 21, 2006 ;     486 words ......Flextronics also is taking over Lego's factory in Kladno, in the...the group's supply line," Lego CEO Joergen Vig Knudstorp said in a statement. "This...independent toy analyst, called Lego's restructuring "an inevitable...Asia. Byrne also said that Lego suffered as it started to...chased ...

Article: Lego building stronger presence in suburbs.(Business)(Around the malls)
Daily Herald (Arlington Heights, IL);  November 9, 2003 ;     454 words ...Byline: Kim Mikus Lego line up Woodfield houses the first suburban Lego store. - Lego Co. started in 1932 - Sixteen billion Lego bricks are molded every year - A struggling carpenter started it in Denmark - Lego has been in the United States for...

Article: Lego to Cut 1,200 Jobs in Denmark, U.S.
AP Online;  June 20, 2006 ;     700+ words ......Flextronics also is taking over Lego's factory in Kladno, in the...the group's supply line," Lego CEO Joergen Vig Knudstorp said in a statement. "This...independent toy analyst, called Lego's restructuring "an inevitable...Asia. Byrne also said that Lego suffered as it started to...chased ...

Article: Trouble in Toytown It has a population of just 8,000, yet it churns out plastic bricks by the billion. But now the people of Billund in Denmark must prepare for the worst: Lego leaving town. Could the evil Bionicle be to blame?
The Sunday Telegraph London;  October 30, 2005 ;     700+ words ...In early 2000, Lego was named 'Toy of the Century' by both Fortune...the British Association of Toy Retailers. The Lego group has approximately 7,300 employees worldwide, and produces 15 billion Lego components every year (1.7 million items per...

Article: Lego pulling up stakes in U.S.
Daily Breeze;  June 21, 2006 ;     365 words ......distribution facility in Enfield also will be affected, Lego said, without providing details. At Lego's headquarters in Denmark, up to 900 production employees...the Czech Republic, the company said. Toy makers such as Lego have struggled in recent years. Children are growing out...Group Inc., a market ...

Article: Lego develops new toy line for girls to build doll houses
The Journal Record;  January 24, 1997 ;     690 words ...COPENHAGEN -- Lego Group, the privately-held Danish toy maker, is ready...development, costing 250 million kroner ($40 million), Lego is betting that they are about profits too. Beginning in March, Lego will begin selling build-it-yourself doll houses...