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Article: Chastened Starbucks aims to recapture its lost buzz

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International Herald Tribune
Article date:
March 20, 2008
Author:
Copyright

Brad Stone The New York Times Media Group
International Herald Tribune
03-20-2008
Chastened Starbucks aims to recapture its lost buzz
Byline: Brad Stone The New York Times Media Group
Edition: 5
Section: FINANCE/BUSINESS

SEATTLE --

Howard Schultz wants his company, Starbucks, to wake up and smell the coffee.

Before 6,000 investors, employees and analysts Wednesday at the company's annual shareholder meeting, Schultz explained several initiatives intended to regenerate innovation at the company and re- energize an ailing stock that has lost half it value in 15 months.
He unveiled a new automated espresso machine that grinds coffee with each drink and has a lower height - so customers can see ...

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