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Article: Satmetrix Study Examines the Economic Impact of 'Word-of-Mouth'
- Article from:
- Wireless News
- Article date:
- March 30, 2008
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Wireless News
03-30-2008
Satmetrix Study Examines the Economic Impact of 'Word-of-Mouth'
WIRELESS NEWS-March 30, 2008-Satmetrix Study Examines the Economic Impact of 'Word-of-Mouth' (C)2008 10Meters - http:// www.10meters.com
Satmetrix Systems, a provider of enterprise customer loyalty solutions, has released a study that examines the financial impact of positive and negative customer word-of-mouth (WOM).
The study, Net Promoter Economics: The Impact of Word of Mouth is the first in a series and highlights the business-to-consumer (B2C) computer hardware industry.
Word-of-mouth is one of the most powerful and trusted marketing sources, but measuring and more importantly, understanding ...
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