Article: Strategy Analytics: Virtual Worlds Offer Escape and Sense of Place


Wireless News
04-12-2008
Strategy Analytics: Virtual Worlds Offer Escape and Sense of Place

WIRELESS NEWS-April 12, 2008-Strategy Analytics: Virtual Worlds Offer Escape and Sense of Place (C)2008 10Meters - http:// www.10meters.com

Using research sessions conducted in Boston and London, Strategy Analytics has explored key drivers and motivations likely to expand the adoption of virtual worlds for a wide range of applications.
Over 70 percent of participants viewing Second Life for the first time perceive virtual worlds as a great opportunity for escape experiences. Over 75 percent believe virtual worlds are a great way to get an experience of a place.

"Virtual worlds are perceived to ...

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