Article: Absolut ad draws U.S. ire

DEBORAH BONELLO and REED JOHNSON, SPECIAL FROM THE LOS ANGELES TIMES
The Record (Bergen County, NJ)
04-10-2008

Absolut ad draws U.S. ire -- Vodka maker's Mexico map stirs immigration flap
By DEBORAH BONELLO and REED JOHNSON, SPECIAL FROM THE LOS ANGELES TIMES
Date: 04-10-2008, Thursday
Section: NEWS
Edtion: All Editions

MEXICO CITY — The latest advertising campaign in Mexico from Swedish vodka maker Absolut seemed to push all the right buttons south of the U.S. border, but it ruffled a few feathers in El Norte.

As word of the campaign spread across the northern border, primarily via the internet, some in the United States began giving the ad a much more hostile reception.

The colorful ad, ...

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