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Article: Starcom Expands Pact with TNS Media Research
- Article from:
- Wireless News
- Article date:
- April 21, 2008
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Wireless News
04-21-2008
Starcom Expands Pact with TNS Media Research
WIRELESS NEWS-April 21, 2008-Starcom Expands Pact with TNS Media Research (C)2008 10Meters - http://www.10meters.com
TNS media research, a division of TNS media providing internet, TV, and radio audience measurement worldwide, has announced that Starcom USA, a media and communications agency, has signed an agreement with TNS to utilize the Directview service.
Announced by Directv and TNS in January, Directview is the largest national audience measurement service in the United States.
To better understand the viewing habits of digital consumers, Starcom first entered into an agreement with TNS media research in November ...