Article: Podtrac / TNS Studies: High Ad Effectiveness for Podcasts

Article: Dynamic Logic to Assume DoubleClick's Ad ...
Business Wire;  December 5, 2001 ;     700+ words ... ... Logic will assume DoubleClick's Ad Effectiveness research practice and will become ... In exchange for DoubleClick's Ad Effectiveness business, DoubleClick will receive ... will evaluate DoubleClick's current Ad Effectiveness tool in order to create a best-of ...

Article: TNS Unveils Digital Ad Effectiveness Tools
Wireless News;  November 26, 2008 ;     426 words ... ... 2008 TNS Unveils Digital Ad Effectiveness Tools WIRELESS NEWS-November 26, 2008-TNS Unveils Digital Ad Effectiveness Tools (C)2008 10Meters ... school) for each panelist -- Ad effectiveness measures for the target audience ...

Article: USATODAY.com Uses Ad Effectiveness Study to Guide ...
PR Newswire;  November 19, 2002 ;     700+ words ... ... Va. -- USATODAY.com will use results from a recent ad effectiveness study to shape its advertising policy in a way that both ... can not only increase user satisfaction, but increase ad effectiveness for the advertisers who support them." USATODAY.com ...

Article: InsightExpress to Provide Ad-Effectiveness Research ...
Business Wire;  May 19, 2008 ;     700+ words ... ... announced today that they have been approved as a third party ad-effectiveness research vendor within the Google content network. This ... this group is AdInsights([R]), a leading digital ad-effectiveness solution developed in 2002 to measure a campaign's impact ...

Article: 5 ways to boost ad effectiveness. (Advertising) ...
Do-It-Yourself Retailing;  October 1, 1991 ;     624 words ...5 WAYS TO BOOST AD EFFECTIVENESS The key to increasing print ad effectiveness is to feature an impressive benefit to the prospect. That's the major conclusion from the authors of the latest edition of a book analyzing 50 case histories of tested ...

Article: Dynamic Logic Releases Creative Best Practices for Driving Online ...
Business Wire;  October 20, 2009 ;     700+ words ... ... that identifies creative best practices for driving online ad effectiveness and brand impact. This latest research offers agencies ... according to Dynamic Logic, is the foremost driver of ad effectiveness - even more important than targeting, size or format ...

Article: Tremor Media Offers Industry Leading Video Metrics Based on ...
Marketing Weekly News;  February 21, 2009 ;     700+ words ... ... announced that it is employing comScore's Post Buy and Ad Effectiveness reports, providing enhanced campaign measurement and success ... efficacy of video advertising. "The video post buy and ad effectiveness offerings provide the industry with the requisite currency ...