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Article: P&O Ferries selects customer insight software from Speed-Trap
- Article from:
- Internet Business News
- Article date:
- May 7, 2008
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Internet Business News
05-07-2008
P&O Ferries, a UK-based European ferry operator, has selected customer insight software from Speed-Trap, an e-business technology and solutions provider, to monitor and dynamically manage the content of its website - http://www.poferries.com.
According to the company, the software will use Web 2.0 technology to gather real-time data about the web site experience for each online customer and prospect, as opposed to presenting the technical and marketing teams with historical, ...