Article: EA Unveils 'EA Sports Freestyle' Sub-Brand


Wireless News
05-08-2008
EA Unveils 'EA Sports Freestyle' Sub-Brand

WIRELESS NEWS-May 8, 2008-EA Unveils 'EA Sports Freestyle' Sub- Brand (C)2008 10Meters - http://www.10meters.com

Electronic Arts has launched EA Sports Freestyle, a sub-brand aimed at a growing, more casual sports gaming audience, the company said.
"The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand," said Peter Moore, president, EA Sports. "EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences ...

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